Trademark Musings

Thoughts on trademark issues by Laura Winston

Sole-Searching – Footwear as a Trademark

This is the drawing that appears in Christian Louboutin’s trademark registration for red soles on shoes.  Only the red sole is the trademark; the drawing of the rest of the sandal is there to show placement of the trademark.

These shoes are a little too pricey for me (ok, a lot too pricey, not to mention that I can’t handle such a heel height for more than about 5 minutes).  But these are among the shoes of choice for celebs like Jennfier Lopez, who wrote a song called Louboutins, as well as one-named people like Beyonce and Madonna, and three-named people like Sarah Jessica Parker. 

Now Yves St. Laurent is selling shoes with red soles, and Louboutin has sued in federal court in Manhattan for an injunction and at least $1 million.  On the one hand, having the trademark registration creates a presumption that Louboutin’s red sole trademark is valid, so it may not be easy for YSL to defend against this.  On the other hand, YSL will likely counterclaim that Louboutin’s registration should be cancelled on the ground that the red sole does not identify Louboutin as the source of red-sole shoes but rather that the red sole is “aesthetically functional”, meaning that its attractiveness has led to its commercial success and that this functional feature is not protectible as a trademark.  If this does not settle early, al ot of experts stand to make a lot of money testifying as each side tries to prove its case.  Mr. Louboutin told the New Yorker, “I selected the color because it is engaging, flirtatious, memorable and the color of passion.”   Does this show that it identifies Louboutin as the source, or does it make the red sole aesthetically functional?  The footwear industry will be watching this one.

Advertisements

April 11, 2011 Posted by | Uncategorized | , , , , , , , , | Leave a comment

Porsche v. Crocs

It gets my attention when a trademark dispute makes the mainstream news.  In the case of Porsche suing Crocs in Germany, the newscasters on the 24-hour news stations had a grand time making fun of Porsche for filing this lawsuit.  Both companies are using the trademark CAYMAN.  But Porsche is using it for an ultra-luxury ultra-sports car, and Crocs is using it for the beach shoes that inspire strong opinions from people who seem to have something against bright-colored rubber with charms adorning feet.   The threshold question in a trademark infringement suit is whether likelihood of confusion exists.  Whether you love or hate Crocs, you are unlikely to be confused between rubber footwear and a sleek sportscar.

My husband and I had our honeymoon on the Cayman Islands, and I’ll tell you, it wasn’t much of a place to drive.  In fact, it’s the only place where I’ve ever driven on the left side of the road, because the driving was so easy and slow that I had no fear.  So in my opinion, CAYMAN for beach shoes is suggestive, CAYMAN for a sports car, arbitrary at best.

November 25, 2009 Posted by | Uncategorized | , , | Leave a comment